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Click here for a free copy of Differentiate or Diminish: The Art and Necessity of Business Positioning
Winning Message helps businesses across all industries differentiate themselves through powerful and differentiating brand positioning, key messaging, and business writing - with the goal of increasing sales success and gaining greater market share. 

Whether you need help defining or honing your brand positioning; or developing an article, website copy, or PPT presentation we can help.
Acclaro Growth Partners
Advantedge Healthcare Solutions
Brinton Eaton
Connotate Technologies
Human Inference
IntraNext
Kony Labs
Millbrook Inc.
Nastel
Northern Lights Canada
Restaurant Coaching Solutions
Romaine's Restaurant
Sales Visionaries
Tandem Solution
Tomra
TradeVec
WirelessGuys
WoodRanch Agile Projects
360-Degree Brand Positioning Program Designed to Identify and Exploit Market Differentiating Opportunities

Three step, highly proven and differentiating process:

1. Key message and brand positioning competitive analysis - Compare your organization to your top competitors

2. Derive key insights from competitive analysis to identify exploitable, differentiating brand positioning niches

3. New differentiating brand positioning platform - Brand positioning statement, differentating key message statements, supporting proof points and customer value propositions
Brand Positioning Program
Website content development
Articles
Case studies/success stories
Press releases
Sales collateral
Sales presentations
Customer value models
Past Clients
Corporate Positioning Statement
Corporate Value Proposition
Key Message       Key Message       Key Message
www.smallbusinessbranding.com
www.hubpages.com
www.muckrakeronline.com
www.powerproof.net 
www.fast-lane.net
www.igniteag.com
www.differentiating.net
www.job-right.com
Proof point
Proof point
Proof point
Proof point
Proof point
Proof point
Proof point
Proof point
Proof point
Value prop
Value prop
Value prop
Competitive brand positioning is not something you go out and buy off the shelf and plug into your company.  Differentiation is something you have to strategically identify, develop, embody and promote. 

The best place to start looking when differentiating your brand is at your competition.  What is it you offer that none of those other companies do?

Differentiating brand positioning claims are what a company can hang its hat on, that no other business can.  In the end, differentiating yourself well can lead to increased sales success and greater visibility.  This is what Winning Message LLC focuses on doing for you.
Who is Winning Message?
Brand Positioning Model
Differentiating Philosophy
Brand Positioning
Program
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