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All rights reserved Winning Message LLC

Client Testimonials
"Kevin provided an excellent analysis of our major competitors that laid the ground work for our key messaging. Kevin listened to those in the company and combined what he heard with his analysis to develop effective messages that represent our company well." (Wendy Legere, CEO, Northern Lights Canada)
"Kevin does really great messaging work for my company specifically as well as for all of my clients who need and engage my firm for it and has been a strategic partner of mine for some time. To say the least, his messages and positioning insights are always spot on." (Jeffrey Summers, President, Restaurant Coaching Solutions)
"Winning Message helped greatly simplify our marketing message. The customer now quickly knows what problem we solve and the value of our solution." (Founder, ZA Systems)
"Kevin, thanks for the messaging session today. Great work!! I think you came up with some really effective and differentiating statements!" (President, IGNITE Advisory Group)

1. Competitive Messaging Analysis - Detailed and thorough analysis of your key messages, proof points and value statement against those of your competition.
2. Derive Key Insights from Competitive Analysis - Identify exploitable, differentiating brand positioning niches.
3. New differentiating key message platform - New positioning statement, key message statements, supporting proof points and customer value propositions
Old versus New Positioning Statements (names withheld)
Our Brand Positioning Program consists of the following key elements:
Software Developer provides solutions to enhance the quality of data. We focus on high quality solutions developed for large databases and mission-critical systems. The solutions are based on natural language processing and contain a core of knowledge to provide our customers with the best quality possible.
Software Developer's flexible and open data quality software helps leading European organizations optimize their large customer databases for increased profitability, reduced cost, improved decision making and successful regulatory compliance.
WirelessCompany combines three distinct and critically interrelated disciplines: Ethernet networking, radio frequency management and systems management. We offer a wide array of consulting services, site surveys, system design, radio frequency analysis, and wireless installation capabilities.
WirelesCompany is the total wireless solutions company to beat - with the deepest integration expertise and product knowledge, a 99% client satisfaction rating, a 15-year company history and the industry's shortest install and delivery timelines.
Differentiating your products and services in the marketplace is how you gain new customers and repeat business. Without differentiation, the customer views you as just another vendor. You need to stand out from the competition and be the one the customer turns to for the types of products/services you provide.
To accomplish this, Winning Message LLC. offers a comprehensive, analytical marketing audit and new positioning service designed to arm you and your business with differentiating key messages that resonate with customers' needs and help you sell.
360-Degree Comprehensive Brand Positioning Program Designed to Identify and Exploit Market Differentiation and Produce Highly Effective and Differentiating Positioning
Medical Software Provider is a technology company helping specialty physicians and medical billing companies increase revenue up to 40%, productivity up to 20%, and regulatory compliance as much as 10% by streamlining and enhancing the patient billing process.
Medical Software Provider provides physicians with reliable and value-added outsourced practice and revenue management solutions ... and ... deliver the highest compliance and award-winning customer-service with the most dedicated customer-centric professionals.
Acclaro Growth Partners
Advantedge Healthcare Solutions
Brinton Eaton
Connotate Technologies
ESC Works!
Human Inference
Infinite Conferencing
IntraNext
Kony Labs
Lighting by Gregory
Millbrook Inc.
Nastel
Northern Lights Canada
Restaurant Coaching Solutions
Romaine's Restaurant
Sales Visionaries
Tandem Solution
Tomra
TradeVec
WirelessGuys
WoodRanch Agile Projects